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Tourism Flows in Japan

Publisher Euromonitor International
Published Sep 25, 2025
Length 23 Pages
SKU # EP20439221

Description

Within tourism flows in Japan, inbound arrivals continues to rise in 2025. The most significant contributor is the return of Chinese tourists, who have historically represented the largest share of Japan’s inbound market. In December 2024, the Japanese government announced a major relaxation of visa requirements for Chinese tourists visiting Japan, implemented from spring 2025. In addition to implementation of new measures including the introduction of 10-year multiple-entry tourist visas, Japan...

Euromonitor International's Tourism Flows in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tourism Flows market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tourism Flows in Japan
Euromonitor International
September 2025
List Of Contents And Tables
TOURISM FLOWS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inbound tourism continues to surge
Weak yen and geopolitical headwinds harm outbound recovery despite continued growth
PROSPECTS AND OPPORTUNITIES
Overtourism and natural disasters as potential risks to inbound tourism growth
Passion- and interests-based travel may help drive outbound tourism
CATEGORY DATA
Table 1 Inbound Arrivals: Number of Trips 2020-2025
Table 2 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 3 Inbound City Arrivals 2020-2025
Table 4 Inbound Tourism Spending: Value 2020-2025
Table 5 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 7 Forecast Inbound Tourism Spending: Value 2025-2030
Table 8 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 9 Domestic Spending: Value 2020-2025
Table 10 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 11 Forecast Domestic Spending: Value 2025-2030
Table 12 Outbound Departures: Number of Trips 2020-2025
Table 13 Outbound Departures by Destination: Number of Trips 2020-2025
Table 14 Outbound Tourism Spending: Value 2020-2025
Table 15 Forecast Outbound Departures: Number of Trips 2025-2030
Table 16 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 17 Forecast Outbound Spending: Value 2025-2030
TRAVEL IN JAPAN
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 18 Surface Travel Modes Sales: Value 2020-2025
Table 19 Surface Travel Modes Online Sales: Value 2020-2025
Table 20 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 21 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 22 In-Destination Spending: Value 2020-2025
Table 23 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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