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Tea in Denmark

Publisher Euromonitor International
Published Dec 08, 2025
Length 22 Pages
SKU # EP20676819

Description

Over 2025, tea in Denmark is projected to see a moderate decline in retail volume sales and only a slight increase in retail current value sales. The rise in retail current value sales stems mainly from a moderately higher average unit price of tea. This is informed by price adjustments driven by global tea price rises, but also from consumers opting for better quality products while cutting back on consumption. Health-driven choices, the launch of new flavours and clean high-quality ingredients...

Euromonitor International's Tea in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Tea in Denmark
Euromonitor International
December 2025
List Of Contents And Tables
TEA IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Quality over volume in consumption terms
INDUSTRY PERFORMANCE
Maturity and modern alternatives hamper black tea demand
Healthier options drive retail sales growth
WHAT’S NEXT?
Robust higher-quality but lower tea consumption trend
Premiumisation to add dynamism to a mature category
Health and wellness trend to pique consumer interest in certain tea types
COMPETITIVE LANDSCAPE
Regular new launches maintain the appeal of the leading player’s offer
Nutrisslim taps into the shift to healthier options to post fast retail value sales growth
CHANNELS
Low-price positioning favours discounters
Growing reach and offer of e-commerce
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN DENMARK
EXECUTIVE SUMMARY
Hot drinks lose appeal among younger generations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Demand driven by premium and convenience attributes
Economising, environmental concerns and a preference for alternatives hit on-trade demand for hot drinks
Push-pull effect of health and wellness in hot drinks
WHAT’S NEXT?
Growing competition from soft drinks
Premiumisation over volume in hot drinks
Pricing to influence coffee consumption
COMPETITIVE LANDSCAPE
Merrild Kaffe leverages its strength in coffee to lead the industry
Urtekram’s offer fits with the health and wellness trend to see fast growth
CHANNELS
Discounters benefit from wide and price-conscious hot drinks offers
Economic conditions and channel stabilisation slow foodservice volume sales growth
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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