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Starchy Roots in the US

Publisher Euromonitor International
Published Dec 19, 2025
Length 23 Pages
SKU # EP20676975

Description

In 2025, total volume sales of starchy roots in the US showed continued modest growth. Retail and foodservice volume sales posted slight increases, while institutional volume sales were flat. Slow growth reflected a maturing category where expansion opportunities became increasingly limited as most households already purchased starchy roots regularly. Improvements to retail volume sales came as consumers continued seeking affordable, versatile staples for home cooking amid persistent economic pr...

Euromonitor International's Starchy Roots in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Starchy Roots in the US
Euromonitor International
December 2025
List Of Contents And Tables
STARCHY ROOTS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable, versatile perception maintains demand
INDUSTRY PERFORMANCE
Sweet potatoes leads growth as a health focus drives differentiation
Household shifts hit purchasing patterns
Convenience remains a key factor amid competition from frozen options
WHAT’S NEXT?
Format adaptation to influence category trajectory
Health positioning to offer competitive edge to sweet potatoes
Climate adaptation and supply dynamics add pressure to category stability
Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN THE US
EXECUTIVE SUMMARY
Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
WHAT’S NEXT?
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
CHANNELS
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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