Spectacles in Sweden

Spectacles in Sweden continue to show stable growth in 2025, with value growth outpacing volume thanks to rising demand for more advanced and premium products. A key driver of value growth has been the growing popularity of premium spectacle lenses, including progressive lenses for older consumers and myopia control lenses for younger users. Frames are also benefiting from the ongoing premiumisation trend, with consumers increasingly seeking well-known brands, high-quality materials, and more ex...

Euromonitor International's Spectacles in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spectacles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Spectacles in Sweden
Euromonitor International
June 2025
List Of Contents And Tables
SPECTACLES IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Spectacles continiue to show stable growth thanks to steady demand
Consumers more inclined to purchase high-quality lenses and cheaper frames if seeking to save on costs
Myopia control spectacles lenses remain a small but steadily growing area of development
PROSPECTS AND OPPORTUNITIES
Low and steady growth expected to continue, with value supported by premiumisation
Optical stores remain important for sales of spectacles
Sustainability trends gain traction in spectacles
CATEGORY DATA
Table 1 Sales of Spectacles by Category: Volume 2020-2025
Table 2 Sales of Spectacles by Category: Value 2020-2025
Table 3 Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 4 Sales of Spectacles by Category: % Value Growth 2020-2025
Table 5 Sales of Spectacle Lenses by Type: % Value 2020-2025
Table 6 NBO Company Shares of Spectacles: % Value 2020-2024
Table 7 LBN Brand Shares of Spectacles: % Value 2021-2024
Table 8 Distribution of Spectacles by Format: % Value 2020-2025
Table 9 Forecast Sales of Spectacles by Category: Volume 2025-2030
Table 10 Forecast Sales of Spectacles by Category: Value 2025-2030
Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
EYEWEAR IN SWEDEN
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 13 Sales of Eyewear by Category: Volume 2020-2025
Table 14 Sales of Eyewear by Category: Value 2020-2025
Table 15 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 16 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Eyewear: % Value 2020-2024
Table 18 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 19 Distribution of Eyewear by Format: % Value 2020-2025
Table 20 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 21 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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