Report cover image

Small Cooking Appliances in the United Kingdom

Publisher Euromonitor International
Published Jan 13, 2026
Length 26 Pages
SKU # EP20773110

Description

Small cooking appliances in the UK experienced a 2% decline in retail volume in 2025, with sales falling to 18.8 million units, yet saw value sales growth driven by trends such as multifunctionality and compact design. Despite challenges in the housing market and cautious buying behaviour, consumer preferences for energy-efficient and multifunctional products positively impacted sales. SharkNinja's innovative product launches and effective marketing strategies contributed significantly to this g...

Euromonitor International's Small Cooking Appliances in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Small Cooking Appliances in the United Kingdom
Euromonitor International
January 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth amidst volume decline, driven by innovation and efficiency
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Some positivity for small cooking appliances despite economic challenges
CHART 2 Analyst Insight
Convenience and efficiency fuel demand for multifunctional small cooking appliances
CHART 3 Tefal Launches Multicooker With 14 Cooking Modes
SharkNinja momentum boosts air fryer sales
CHART 4 SharkNinja Launches Ninja CRISPi 4-in-1 Portable Glass Air Fryer
WHAT’S NEXT?
Navigating declining interest and pockets of growth
Multifunctionality and energy efficiency to drive future trends
COMPETITIVE LANDSCAPE
SharkNinja gains further share in fragmented landscape
CHANNELS
E-commerce dominates distribution of small cooking appliances
PRODUCTS
Sustainability and energy efficiency shape product offerings
CHART 5 SharkNinja Continues to Update and Launch New Air Fryers
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Samsung's Bespoke AI Laundry Combo
CHART 8 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Caple's New Heat Pump Tumble Dryer Promises Savings
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in the United Kingdom 2025
CHART 14 Key Insights on Consumers in the United Kingdom 2025
CHART 15 Consumer Landscape in the United Kingdom 2025
CONSUMER APPLIANCES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer appliances shows resilience, driven by smart tech and multifunctionality
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Smart and AI-powered appliances drive value growth
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
WHAT’S NEXT?
Growth will be driven by energy-efficient and multifunctional products
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
COMPETITIVE LANDSCAPE
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
CHANNELS
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
PRODUCTS
Sustainability and energy efficiency fuel product development
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us