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Small Cooking Appliances in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807504

Description

Small cooking appliances experienced a decline in sales volume in Japan in 2025, with a retail volume of 20 million units representing a 2% decline from the previous year. Despite this, retail value sales remained relatively stable in current terms, at JPY323 billion, indicating a shift towards higher-priced products. This trend is expected to continue, with retail sales forecast to increase at a current value CAGR of 1% to JPY337 billion by 2030. Small cooking appliances’ attractiveness is bein...

Euromonitor International's Small Cooking Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Small Cooking Appliances in Japan
Euromonitor International
January 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable and compact products attract consumers
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Rice cookers drives premiumisation
Rise of dual-income families reshapes Japanese home life
Not air fryers, but oven toasters
WHAT’S NEXT?
Urban decline drives shift to premium products
Premium rice cookers steady amid price shocks
CHART 2 Analyst Insight
Kettle safety standards to tighten with 2026 PSE update
COMPETITIVE LANDSCAPE
Zojirushi Corp leads with steady share
De'Longhi stands out as Japan's go-to espresso brand
CHANNELS
Appliances and electronics specialists drives small cooking appliance sales
Retail e-commerce gains traction with competitive pricing
PRODUCTS
2025 new Gohobi-daki models from Tiger
CHART 3 Tiger launches a new model of Gohobi-daki
Compact breadmaker fits trend towards Japanese households becoming smaller
CHART 4 Panasonic launches a compact breadmaker
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 7 Sharp launches its first air circulator
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Japan 2025
CHART 12 Key Insights on Consumers in Japan 2025
CHART 13 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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