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Small Cooking Appliances in China

Publisher Euromonitor International
Published Jan 06, 2026
Length 26 Pages
SKU # EP20711515

Description

Small cooking appliances in China was characterised by a decline in retail volume sales but low growth in retail value terms in 2025, driven by premiumisation and the demand for multifunctional, high-end products. Despite economic uncertainty, some consumers were willing to invest in lifestyle-enhancing appliances, with coffee machines being a prime example. Small cooking appliances has a concentrated competitive landscape, with the top brands dominating through extensive product portfolios and...

Euromonitor International's Small Cooking Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Small Cooking Appliances in China
Euromonitor International
January 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation drives value growth amidst volume decline
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Value sales grow despite volume decline as disposable incomes rise
Coffee mills and coffee machines drive value and volume growth with premium demand
CHART 2 Analyst Insight
Multi-cookers with enhanced functionality and compact design are increasingly popular
CHART 3 Bear Launches a New 6-in-1 Multi-Cooker for Versatile Cooking
WHAT’S NEXT?
Despite volume decline, premiumisation expected to drive value sales
Innovative and multifunctional products to shape small cooking appliances
Eco-friendly and energy efficient products likely to come to the fore
COMPETITIVE LANDSCAPE
Midea and Zhejiang Supor dominate with premium offerings
Emerging players and innovation drive premiumisation
CHANNELS
Retail e-commerce drives sales with fast delivery and engaging content
Appliances and electronics specialists appeal to those looking for advice and trials
PRODUCTS
Midea introduces healthier rice cookers with advanced technology
CHART 4 idea Introduces New Low Fat Electric Multi-Cooker with Healthier Inner Pot
Xiaomi upgrades smart kettles with larger capacity and enhanced features
CHART 5 Xiaomi Upgrades Top-Selling Smart Kettle with Larger Capacity and Enhanced Features
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Listening Marketing Brings Haier Huge Success in the Multi-drum Race
CHART 10 Analyst Insight
CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in China 2025
CHART 14 Key Insights on Consumers in China 2025
CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's listening marketing revolutionises research and development through co-creation
CHANNELS
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
PRODUCTS
Convenience and customisation drive innovative product designs
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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