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Small Cooking Appliances in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 25 Pages
SKU # EP20677042

Description

Small cooking appliances in Brazil experienced volume and value growth in 2025. In this year, the category was characterised by the entry of Asian brands and the response of local brands, which drove up sales. The median disposable income per household in Brazil rose in 2025, helping to drive growth. Coffee machines was a significant contributor to sales and growth. The trend of multifunctionality and compact design was seen, with brands like Oster gaining share through innovative products. Bran...

Euromonitor International's Small Cooking Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Small Cooking Appliances in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
SMALL COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Small cooking appliances thrives as local players innovate, and disposable incomes rise
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Big brands react to entry of Asian brands with price adjustments
CHART 2 More Asian Brands Enter Small Cooking Appliances in Brazil
Coffee machines drives sales in small cooking appliances
Technical support and quality concerns shape consumer behaviour
WHAT’S NEXT?
Rising disposable incomes and increasing purchasing confidence expected to drive growth
CHART 3 Analyst Insight
Kettles anticipated to gain popularity beyond regional preference
Local brands will leverage trust and awareness to compete with imports
COMPETITIVE LANDSCAPE
Mondial and Britânia maintain their leading positions, despite the threat from Asian players
CHART 4 Betting on the Mainstream Market, Mondial Grows Strongly and Reacts to Foreign Threats
New entrants and product launches reshape the category dynamics
CHANNELS
Offline retailers hold strong while retail e-commerce spurs innovation
Retail e-commerce gains traction with competitive pricing
PRODUCTS
Oster gains share through multifunctional product innovation
CHART 5 Oster Gains Share Through Innovation with Multifunctional Products
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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