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Small Cooking Appliances in the US

Publisher Euromonitor International
Published Nov 03, 2025
Length 24 Pages
SKU # EP20575541

Description

The US small cooking appliances market is seeing growth in 2025 driven by consumer demand for multifunctional devices and premium features. Health and wellness trends continue to shape the category, supporting demand for appliances like air fryers and rice cookers. The market is moderately concentrated, with top brands maintaining their lead through innovation and affordability. E-commerce played a significant role in the category's performance, providing consumers with more options and access t...

Euromonitor International's Small Cooking Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Small Cooking Appliances in the US
Euromonitor International
November 2025
List Of Contents And Tables
SMALL COOKING APPLIANCES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth driven by multifunctionality and premium features
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Demand for both value and premium models fuels growth
Air fryers grows with demand for multifunctional healthy cooking products
Health and wellness trends drive demand for versatile cooking appliances
WHAT’S NEXT?
Steady market growth driven by health-conscious cooking solutions
Smart features and digital commerce shape category landscape
Polarised market divides budget and premium shoppers
COMPETITIVE LANDSCAPE
E-commerce fuels competition with innovative online brands
New entrants and innovation drive competition and opportunities
CHART 2 Analyst Insight
CHANNELS
Consumers continue to shift online in search of most favourable prices
Appliances and electronics specialists thrive thanks to expert advice
PRODUCTS
GE’s pod less coffee machine exemplifies smart AI integration
CHART 3 GE Expands its Portfolio With AI-Powered Coffee Maker
Philips Airfryer 3000 supports healthier cooking at home
CHART 4 New Philips Airfryer 3000 Series Single Basket Simplifies Healthy Cooking
Ninja innovates with compact, multifunctional Crispi air fryer
CHART 5 Ninja Crisp 4-1 a Portable Air Fryer Offers Multifunctional Usage
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
CHART 11 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in the US 2025
CHART 14 Key Insights on Consumers in the US 2025
CHART 15 Consumer Landscape in the US 2025
CONSUMER APPLIANCES IN THE US
EXECUTIVE SUMMARY
Economic pressures reshape the US consumer appliances market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
WHAT’S NEXT?
Economic pressures and rising price sensitivity will reshaping purchasing patterns
Consumers replace rather than repair them as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through diversified portfolios
Emerging players and innovation drive market dynamics
CHANNELS
E-commerce gains share as consumers prioritise convenience
Appliances and electronics specialists drives offline sales
Small appliances thrive in e-commerce with diverse offerings
PRODUCTS
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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