
Sleep Aids in the US
Description
Sales of sleep aids have continued to decline in value and volume terms in 2025. A lack of innovation in pill, gummy, and liquid formats highlights consumer disinterest in self-medicating orally. Instead, there is a growing focus on vitamins and dietary supplements that claim to help promote a good night’s sleep. Further dampening category growth in the holistic wellness space and the growing emphasis on incorporating habit-driven treatments to address sleepless nights. Hormonal therapies, promo...
Euromonitor International's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
28 Pages
- Sleep Aids in the US
- Euromonitor International
- September 2025
- List Of Contents And Tables
- SLEEP AIDS IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Holistic wellness overtakes oral medications in promoting better sleep
- Players experiment with new drug-free formats to encourage engagement
- E-commerce wins share while OLLY and Nature Made Sleep see healthy growth
- PROSPECTS AND OPPORTUNITIES
- Research into women’s health provides compelling future prospects for sleep aids
- Shortages of botanical ingredients could push consumers to alternative solutions
- Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep
- CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2020-2025
- Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
- Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
- CONSUMER HEALTH IN THE US
- EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 8 Life Expectancy at Birth 2020-2025
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2020-2025
- Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.