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Sleep Aids in the US

Publisher Euromonitor International
Published Sep 22, 2025
Length 28 Pages
SKU # EP20439397

Description

Sales of sleep aids have continued to decline in value and volume terms in 2025. A lack of innovation in pill, gummy, and liquid formats highlights consumer disinterest in self-medicating orally. Instead, there is a growing focus on vitamins and dietary supplements that claim to help promote a good night’s sleep. Further dampening category growth in the holistic wellness space and the growing emphasis on incorporating habit-driven treatments to address sleepless nights. Hormonal therapies, promo...

Euromonitor International's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Sleep Aids in the US
Euromonitor International
September 2025
List Of Contents And Tables
SLEEP AIDS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Holistic wellness overtakes oral medications in promoting better sleep
Players experiment with new drug-free formats to encourage engagement
E-commerce wins share while OLLY and Nature Made Sleep see healthy growth
PROSPECTS AND OPPORTUNITIES
Research into women’s health provides compelling future prospects for sleep aids
Shortages of botanical ingredients could push consumers to alternative solutions
Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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