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Shopper Loyalty: The Evolution of Customer Needs

Publisher Euromonitor International
Published Apr 27, 2026
Length 44 Pages
SKU # EP21149192

Description

This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting expectations. It analyses what drives participation, how value is perceived and where current programmes fall short across key dimensions of loyalty. The findings highlight where businesses need to refine mechanics, improve relevance of rewards and adapt loyalty strategies to evolving behaviours to sustain meaningful engagement and retention.
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Euromonitor International’s Shopper Loyalty: The Evolution of Customer Needs report is designed specifically for current and potential stakeholders in the emerging loyalty industry. It provides data and insights about the latest developments in the customer loyalty space. The report explores how loyalty programmes are evolving, triggering businesses to redefine their strategies and operating models. The report highlights key consumer trends which help outline effective roadmaps to accelerate growth opportunities.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Loyalty market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

44 Pages
Executive summary
Introduction
The loyalty landscape
The drivers of loyalty engagement
Unlocking customer value through AI
Conclusion

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