Report cover image

Retailing in Ecuador

Publisher Euromonitor International
Published Apr 25, 2022
Length 80 Pages
SKU # EP17154470

Description

Retailing in Ecuador

Following a steep contraction in 2020, retailing in Ecuador showed an impressive return to growth in total current value sales in 2021. The turnaround of the market was underpinned by the easing of the COVID-19 pandemic, which was in turn made possible by the success of the new government led by President Guillermo Lasso – who took office in May – in meeting its key campaign pledge of vaccinating nine million Ecuadorians within its first 100 days. As a dramatic increase in the speed and scale of...

Euromonitor International's Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

80 Pages
Retailing in Ecuador
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN ECUADOR
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
COVID-19 fallout drives e-commerce boom in Ecuador
Retailers adjust their assortments as consumer demands shift during the pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Mother’s/Father’s Day
Summer Sales
Back to School
Christmas
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 16 Retailing GBO Company Shares: % Value 2017-2021
Table 17 Retailing GBN Brand Shares: % Value 2018-2021
Table 18 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 19 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 21 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discount promotions and credit offers help supermarkets to attract shoppers
Hard discounter Tuti benefits from challenging economic conditions
Listo expands its outlet network as forecourt retailers channel recovers
PROSPECTS AND OPPORTUNITIES
Prospect of slow economic recovery bodes well for discounters
Forecourt retailers set to perform positively throughout the forecast period
Convenience stores will remain a minor channel despite bright outlook
CHANNEL DATA
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Independent small grocers see trade rebound with the easing of the pandemic
Spate of new outlet openings results in higher levels of cannibalisation
More traditional grocery retailers become non-bank correspondents
PROSPECTS AND OPPORTUNITIES
Competition from discounters and other modern formats set to intensify
Grocery purchases will continue to be concentrated in traditional stores
Challenging economic conditions likely to drive growth in outlet numbers
CHANNEL DATA
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand rebounds but recovery is constrained by heightened budget-consciousness
Stores adapt their offers to keep pace with pandemic-induced lifestyle changes
COVID-19 compels apparel and footwear specialists to strengthen online presence
PROSPECTS AND OPPORTUNITIES
Increased caution around discretionary spending likely to hamper growth potential
Demand for comfort-oriented casualwear and sportswear set to continue rising
Competition from foreign e-commerce operators expected to intensify
CHANNEL DATA
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies and drugstores/parapharmacies chains expand rapidly
Easing of the pandemic supports moderate recovery for beauty specialist retailers
Health specialists work to boost sales of non-essential product types
PROSPECTS AND OPPORTUNITIES
More independent chemists/pharmacies expected to join chains
Increased budget-consciousness will limit expansion of beauty specialist retailers
Challenging economic conditions likely to encourage aggressive price promotions
CHANNEL DATA
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores channel shows robust recovery as trading conditions improve
COVID-19 fallout spurs investment in omnichannel strategies
Chains adjust their product mixes in response to pandemic-related changes
PROSPECTS AND OPPORTUNITIES
Price promotions and credit offers will help to sustain recovery of department stores
Expansion of home accessories and electronics assortments likely to continue
Construction of shopping malls will create opportunities for new outlet openings
CHANNEL DATA
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 87 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 89 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 91 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 92 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economic factors temper recovery of beauty and personal care direct selling
Consumer health direct selling benefits from increased health-consciousness
Pandemic forces direct sellers to rethink their business models
PROSPECTS AND OPPORTUNITIES
High unemployment will help direct sellers expand their distribution networks
Cosmetics, consumer health and clothing likely to be key growth areas
Physical sales will remain dominant despite growing focus on e-commerce
CHANNEL DATA
Table 101 Direct Selling by Category: Value 2016-2021
Table 102 Direct Selling by Category: % Value Growth 2016-2021
Table 103 Direct Selling GBO Company Shares: % Value 2017-2021
Table 104 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 105 Direct Selling Forecasts by Category: Value 2021-2026
Table 106 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic catalyses the development of e-commerce in Ecuador
Scrapping of “4x4” tax boosts cross-border e-commerce
Third-party delivery platforms explore new business models
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to benefit from recent pandemic-induced changes
Buoyant value sales growth projected for cross-border e-commerce
Millennials and Generation Z will remain the most avid online shoppers
CHANNEL DATA
Table 107 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 108 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 109 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 110 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 111 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 112 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce thrives during the pandemic
Social media is a key driver of the mobile e-commerce boom
Retailers struggle to overcome early mover advantage of third party delivery apps
PROSPECTS AND OPPORTUNITIES
Share of e-commerce sales generated by mobile purchases will continue to rise
Social media use set to remain highly influential in stimulating mobile sales
Price promotions and technological advances will boost appeal of mobile shopping
CHANNEL DATA
Table 113 Mobile E-Commerce (Goods): Value 2016-2021
Table 114 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 115 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 116 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

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