
Retailing in Bulgaria
Description
Retailing in Bulgaria
Having declined sharply during 2020 due to a combination of COVID-19 restrictions and the economic shock of the pandemic, retailing constant value sales (2021 prices) rebounded strongly in 2021, exceeding their pre-pandemic peak, as pandemic restrictions were eased and the economic environment stabilised. This rebound was particularly notable among non-grocery specialists, who were particularly badly affected by the pandemic in 2020. However, their constant value sales remained below pre-pandemi...
Euromonitor International's Retailing in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Having declined sharply during 2020 due to a combination of COVID-19 restrictions and the economic shock of the pandemic, retailing constant value sales (2021 prices) rebounded strongly in 2021, exceeding their pre-pandemic peak, as pandemic restrictions were eased and the economic environment stabilised. This rebound was particularly notable among non-grocery specialists, who were particularly badly affected by the pandemic in 2020. However, their constant value sales remained below pre-pandemi...
Euromonitor International's Retailing in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
133 Pages
- Retailing in Bulgaria
- Euromonitor International
- April 2022
- List Of Contents And Tables
- RETAILING IN BULGARIA
- EXECUTIVE SUMMARY
- Retailing in 2021: The big picture
- Pandemic sees e-commerce (goods) constant value sales almost double
- Discounters continue to gain ground on more established grocery retail channels
- Pandemic drives surge in food and drink e-commerce
- What next for retailing?
- OPERATING ENVIRONMENT
- Informal retailing
- Opening hours
- Summary 1 Standard Opening Hours by Channel Type 2021
- Physical retail landscape
- Cash and carry
- Seasonality
- Christmas
- Back to School
- Payments
- Delivery and collection
- Emerging business models
- MARKET DATA
- Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
- Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
- Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
- Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
- Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
- Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
- Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
- Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
- Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
- Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
- Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
- Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
- Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
- Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
- Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
- Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
- Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
- Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
- Table 27 Retailing GBO Company Shares: % Value 2017-2021
- Table 28 Retailing GBN Brand Shares: % Value 2018-2021
- Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
- Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
- Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
- Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
- Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
- Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
- Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
- Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
- Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
- Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
- Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
- Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
- Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
- Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
- Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
- Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
- Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
- Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
- Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
- Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
- Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
- Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
- Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
- Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
- Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
- Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
- Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
- Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
- Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
- Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
- Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
- Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
- Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
- Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
- Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CONVENIENCE STORES IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sales and store numbers stabilise
- Chains are increasingly dominant
- Urbanisation and emigration hit convenience stores particularly hard
- PROSPECTS AND OPPORTUNITIES
- Despite a decline in store number, convenience stores will exhibit modest growth in constant value sales
- More convenience stores will offer home delivery
- Convenience stores will adapt to the health and wellness trend by stocking more fresh and healthy food
- CHANNEL DATA
- Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
- Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
- Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
- Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
- Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
- Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- DISCOUNTERS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Even the pandemic could not derail the expansion of Lidl
- Lidl is on course to become Bulgaria’s largest retailer
- Lidl launches Lidl Plus app
- PROSPECTS AND OPPORTUNITIES
- Mounting inflationary pressure will make discounters even more attractive to local consumers
- Kam will resume its expansion
- Will discounters embrace e-commerce?
- CHANNEL DATA
- Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
- Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 82 Discounters GBO Company Shares: % Value 2017-2021
- Table 83 Discounters GBN Brand Shares: % Value 2018-2021
- Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
- Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
- Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- HYPERMARKETS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Pandemic boost to demand begins to fade
- Dominant player Kaufland partners with Glovo for home delivery
- Hit comes under new ownership and launches an online store
- PROSPECTS AND OPPORTUNITIES
- As inflationary pressure mounts, hypermarkets will remain under pressure from discounters
- Hypermarkets will increasingly offer e-commerce and delivery
- Kaufland will remain dominate
- CHANNEL DATA
- Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
- Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
- Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
- Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
- Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
- Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- SUPERMARKETS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Improving economic conditions and the easing of pandemic restrictions help to support revival in supermarket growth
- Leading players remodel older stores
- Fantastico partners with delivery app Foodpanda
- PROSPECTS AND OPPORTUNITIES
- Supermarkets will get bigger and offer a wider range of merchandise
- Inflationary pressure will make local consumers even more price sensitive
- Supermarkets will continue to deepen their online presence
- CHANNEL DATA
- Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
- Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
- Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
- Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
- Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
- Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- TRADITIONAL GROCERY RETAILERS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Pandemic economic shocks hits traditional grocery retailers particularly hard
- Ban on private lotteries puts Lafka out of business
- PROSPECTS AND OPPORTUNITIES
- Traditional grocery retailers will face increased competition in suburban areas as discounters and supermarkets expand
- Traditional grocery retailers will become more active online
- Traditional grocery retailing will continue to attract a steady stream of new entrants
- CHANNEL DATA
- Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
- Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
- Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
- Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Demand rebounds but remains well below its pre-pandemic level
- Slow trend towards consolidation, with international chains gaining ground
- Pandemic spurs e-commerce growth
- PROSPECTS AND OPPORTUNITIES
- Stable growth of apparel and footwear specialists to continue over the forecast period
- Inflationary squeeze likely to further boost the popularity of used apparel and footwear
- E-commerce expansion will slow but remain dynamic
- CHANNEL DATA
- Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
- Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
- Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
- Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Stable growth of electronics and appliance specialist retailers resumes in 2021
- New outlets launched by Xiaomi and Samsung in Bulgaria
- Pandemic drives shift to e-commerce
- PROSPECTS AND OPPORTUNITIES
- Demographic decline will weigh on growth
- E-commerce will continue to grow in popularity
- Closer of some independent retailers will lead to a more consolidated competitive landscape
- CHANNEL DATA
- Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
- Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
- Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
- Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- HEALTH AND BEAUTY SPECIALIST RETAILERS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Pandemic drives increased consumer interest in health and wellness
- Optical goods and beauty specialist retailers rebound from pandemic woes
- Drugstores/parapharmacies outperforms Chemists/pharmacies in 2021
- PROSPECTS AND OPPORTUNITIES
- Heightened consumer interest in health and wellness is likely to outlast the pandemic
- E-commerce expansion will slow
- Deregulation unlikely to happen soon – if at all
- CHANNEL DATA
- Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
- Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
- Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
- Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
- Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
- Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
- Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
- HOME AND GARDEN SPECIALIST RETAILERS IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- More focus on the home drives sharp turnaround in the fortunes of home and garden specialist retailers
- E-commerce grows in importance
- New store openings enable IKEA to overtake Praktiker
- PROSPECTS AND OPPORTUNITIES
- Demographic headwinds will weigh on growth
- Sustainability will continue to grow in importance
- Young adults will spur e-commerce growth
- CHANNEL DATA
- Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
- Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
- Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
- Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
- Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
- Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
- Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
- Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
- Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
- DEPARTMENT STORES IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- After pandemic plunge, demand remains weak
- Notosgalleries does not benefit from exit of Debenhams
- Department stores face increased competition from specialist retailers and e-commerce
- PROSPECTS AND OPPORTUNITIES
- Young, affluent consumers will increase shop for luxury goods online
- Notosgalleries will have to adapt to digitalisation in order to survive
- Walmart considers opening new stores in Bulgaria
- CHANNEL DATA
- Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
- Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 154 Department Stores GBO Company Shares: % Value 2017-2021
- Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
- Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
- Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
- Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- VARIETY STORES IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Pandemic leads to a significant number of store closures
- E-commerce a mounting competitive threat
- Studio Moderna combines homeshopping with physical stores
- PROSPECTS AND OPPORTUNITIES
- Variety stores sales will bounce back as pandemic restrictions are eased
- Variety stores will have to adapt to e-commerce
- New store openings will focus on the country’s main urban centres
- CHANNEL DATA
- Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
- Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
- Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
- Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
- Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
- Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
- Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
- Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
- WAREHOUSE CLUBS IN BULGARIA
- KEY DATA FINDINGS
- DIRECT SELLING IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- COVID-19 drives pivot to social media
- Economic shock of pandemic makes it easier to recruit distributors
- Pandemic boosts consumer health direct selling
- PROSPECTS AND OPPORTUNITIES
- Consumer health will continue to buck the downward trend
- Direct sellers will increasingly leverage the internet for both sales and marketing
- Kannaway to bring cannabidiol to Bulgaria through direct selling
- CHANNEL DATA
- Table 168 Direct Selling by Category: Value 2016-2021
- Table 169 Direct Selling by Category: % Value Growth 2016-2021
- Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
- Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
- Table 172 Direct Selling Forecasts by Category: Value 2021-2026
- Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
- HOMESHOPPING IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Pandemic provides modest boost to growth
- Leader Studio Moderna EOOD follows multi-channel strategy
- Consumer health homeshopping boosted by pandemic
- PROSPECTS AND OPPORTUNITIES
- E-commerce expansion will make it difficult for homeshopping to grow
- Homeshopping players will seek to boost consumer loyalty
- Consumer health will remain the top performer
- CHANNEL DATA
- Table 174 Homeshopping by Category: Value 2016-2021
- Table 175 Homeshopping by Category: % Value Growth 2016-2021
- Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
- Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
- Table 178 Homeshopping Forecasts by Category: Value 2021-2026
- Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
- VENDING IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Demand stabilises as pandemic restrictions are eased
- Hot drinks remain dominant, but packaged drinks are growing in importance
- Innovation in packaged food, OTC consumer health and honey
- PROSPECTS AND OPPORTUNITIES
- Packaged drinks will remain the most dynamic segment
- Vending machines will increasingly accept cashless payments
- Non-captive vending will grow in importance
- CHANNEL DATA
- Table 180 Vending by Category: Value 2016-2021
- Table 181 Vending by Category: % Value Growth 2016-2021
- Table 182 Vending GBO Company Shares: % Value 2017-2021
- Table 183 Vending GBN Brand Shares: % Value 2018-2021
- Table 184 Vending Forecasts by Category: Value 2021-2026
- Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
- E-COMMERCE (GOODS) IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Driven by the pandemic, e-commerce constant value sales almost double between 2019 and 2021
- Food and drink the top performer, as grocery retail chains scramble to get online
- eMAG eliminates its commission on sales of surgical masks and disinfectants
- PROSPECTS AND OPPORTUNITIES
- Significant potential for growth remains
- Alibaba will increasingly challenge eMag and Technopolis
- Interactive visualisation of products will become increasingly important
- CHANNEL DATA
- Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
- Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
- Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
- Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
- Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
- Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
- MOBILE E-COMMERCE (GOODS) IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- E-commerce (goods) shifts online at a rapid pace
- E-Mag continues to lead the way in shift towards mobile e-Commerce.
- Smartphone penetration continues to rise
- PROSPECTS AND OPPORTUNITIES
- Mobile e-commerce will begin to mature
- E-commerce pure plays will remain at the forefront of growth
- Grocery retailers will be key drivers of growth
- CHANNEL DATA
- Table 192 Mobile E-Commerce (Goods): Value 2016-2021
- Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
- Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
- Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
- FOOD AND DRINK E-COMMERCE IN BULGARIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Pandemic brings food and drink e-commerce into the mainstream
- On-demand apps help grocery retailers go online
- eBag plans to expand beyond Sofia
- PROSPECTS AND OPPORTUNITIES
- Accelerating consumer lifestyles will be a key driver of growth
- Dark supermarkets could come to the larger cities
- Will discounter Lidl remain aloof from e-commerce?
- CHANNEL DATA
- Table 196 Food and Drink E-Commerce: Value 2016-2021
- Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
- Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
- Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
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