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Personal Care Appliances in Saudi Arabia

Publisher Euromonitor International
Published Jan 14, 2026
Length 27 Pages
SKU # EP20773065

Description

Personal care appliances in Saudi Arabia experienced significant retail volume growth in 2025, driven by a youth-dominated, tech-savvy population. It is attractive due to its growth potential, driven by factors such as an increasing urban population, rising disposable incomes, and a growing focus on self-care and wellness. Sales are forecast to continue their steady growth over the forecast period, driven by rising demand for innovative and technologically advanced products. Brands that invest i...

Euromonitor International's Personal Care Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Personal Care Appliances in Saudi Arabia
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of personal care appliances surge, driven by youth population and wellness trends
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Health focus and rising disposable incomes drive growth
Hair care appliances leads sales as consumers value grooming and wellness
Oral care appliances sees rapid growth due to the health and wellness trend
CHART 2 Oral-B Launches iO Series 10 Smart Toothbrush with Gum Protection Sensor
Social media influencers drive sales of personal care appliances in Saudi Arabia
CHART 3 Sephora Partners with Saudi Influencers to Drive Campaign for Smart Facial Brush
WHAT’S NEXT?
Smart wellness tech to drive premiumisation and consumer loyalty
Hair care appliances will maintain the highest share, despite growth for oral care appliances
CHART 4 Analyst Insight
Influencer marketing and health focus likely to shape future developments
COMPETITIVE LANDSCAPE
Philips and Braun consolidate their leadership
New product launches aim to reshape the competitive dynamics
CHANNELS
Offline retail channels dominate personal care appliances
Retail e-commerce sees a rising share due to wide product range and online demonstrations
Influencer marketing and experiential retail shape future trends
PRODUCTS
Smart technology drives premiumisation and innovation
CHART 5 Philips Launches AI-Powered Lumea IPL Device with Skin Sensor Technology
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 LG Launches AI-Powered Washing Machines with Arabic Language Support in Saudi Arabia
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Analyst Insight
CHART 10 Midea Group Launches DTC E-Commerce Platform for Personalised Appliances
CHART 11 LG Partners with Retailers to Launch AI-Enabled, Energy-Efficient Home Appliances
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Saudi Arabia 2025
CHART 14 Key Insights on Consumers in Saudi Arabia 2025
CHART 15 Consumer Landscape in Saudi Arabia 2025
CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
WHAT’S NEXT?
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
COMPETITIVE LANDSCAPE
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
CHANNELS
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
PRODUCTS
Energy-efficient appliances drive premiumisation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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