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Personal Care Appliances in Mexico

Publisher Euromonitor International
Published Jan 12, 2026
Length 27 Pages
SKU # EP20773163

Description

Personal care appliances in Mexico experienced a decline of 2% in retail volume sales in 2025, yet still managed to grow in current value terms, driven by consumers' increasing focus on self-care and wellbeing. The median disposable income per household in Mexico was approaching MXN559,000 in 2025, indicating a relatively stable economic context. The adoption of smart and AI-powered technology was a significant trend, with consumers seeking devices adapted to their personal needs and offering im...

Euromonitor International's Personal Care Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Personal Care Appliances in Mexico
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart products, self-care, and wellness propel value growth in personal care appliances
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Stable economy and demand for self-care drive value growth despite volume decline
Hair care appliances leads sales, but sees another year of volume decline
Smart technology revolutionises personal care routines
CHART 2 Shark HyperAIR Hair Dryer With Smart Technology for Maximum Hair Care
WHAT’S NEXT?
Premiumisation anticipated, with demand for smart and wellness-focused devices
CHART 3 Analyst Insight
Retail e-commerce and direct-to-consumer channels will redefine distribution
Sustainability and design will become key differentiators
COMPETITIVE LANDSCAPE
Leading players maintain dominance, but the competition rises from emerging companies
Retail e-commerce presents opportunities for new entrants
CHANNELS
Offline retail continues to dominate due to advice from staff and the desire to see products
Retail e-commerce drives growth with convenience and promotions
Direct-to-consumer sales rise with investments in online stores
CHART 4 Greater Confidence in Online Shopping Accelerates Direct-to-Consumer Transition
PRODUCTS
Smart technology and demand for wellness drive premiumisation
CHART 5 Advanced Cleaning and Smart Oral Care from Colgate SonicPro
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
CHART 8 Analyst Insight
CHART 9 LG DualCool AI – Efficient, Intelligent and Sustainable Air Conditioning in Mexico
CHART 10 SharkNinja Redefines Premium Products with Quality, Design and Technology
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Mexico 2025
CHART 13 Key Insights on Consumers in Mexico 2025
CHART 14 Consumer Landscape in Mexico 2025
CONSUMER APPLIANCES IN MEXICO
EXECUTIVE SUMMARY
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
WHAT’S NEXT?
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
COMPETITIVE LANDSCAPE
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
CHANNELS
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
PRODUCTS
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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