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Personal Care Appliances in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807623

Description

Personal care appliances is experiencing a significant shift towards premiumisation in Japan, driven by consumers' willingness to invest in health and beauty. Despite a 1% decline in retail volume to 29.8 million units in 2025 personal care appliances saw growth in value sales. The average unit price of hair dryers doubled over the 10 years from 2014 to 2024, with brands like Panasonic introducing new value propositions such as the Nanocare Ultimate hair dryer, priced over JPY80,000. The premium...

Euromonitor International's Personal Care Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Personal Care Appliances in Japan
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation drives value sales growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
CHART 2 Panasonic launched a hair dryer over 80,000 yen
Hair care appliances leads sales
Compact head trend in hair dryers
CHART 3 Nitori launches a functional compact hair dryer at JPY9,990
WHAT’S NEXT?
Inflation outpaces wage growth in Japan
New players will continuously emerge
Innovation drives growth amidst economic uncertainty
CHART 4 Ya-man launched a mouth massager with a battery toothbrush
COMPETITIVE LANDSCAPE
Panasonic and other brands drive premiumisation
Emerging brands capitalise on premiumisation and innovation
CHART 5 Analyst Insight
CHANNELS
Appliances and electronics specialists benefits from consumer desire to experience products before purchase
Retail e-commerce boosted by new players with a focus on digital marketing
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 8 Sharp launches its first air circulator
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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