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Personal Care Appliances in China

Publisher Euromonitor International
Published Jan 06, 2026
Length 26 Pages
SKU # EP20711534

Description

Although retail volumes of personal care appliances remained static in China in 2025, slight retail value growth was seen. Stability was driven by appliance subsidy programmes and the rising median disposable income per household, which approached CNY100,000 in 2025. Meanwhile, increasing demand for high-quality products drove value growth. Despite high penetration of personal care appliances the category remains attractive due to innovation, with trends such as smart technology, cordless and po...

Euromonitor International's Personal Care Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Personal Care Appliances in China
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value grows amidst static volumes, driven by innovation and premium demand
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Appliance subsidy programmes and rising incomes drive stability in a challenging year
Hair care appliances leads growth, but other categories see decline
Portability redefines personal care appliances in China
CHART 2 Panasonic Launches New Foldable Hair Dryer with Relatively Higher Power
WHAT’S NEXT?
Value growth expected to be driven by quality and design
Polarisation likely between value products and premium innovation
Body shavers will appeal with smart feature integration and performance upgrades
COMPETITIVE LANDSCAPE
Leading companies in personal care appliances see increasing competition
Demand for brands offering portable and compact personal care appliances
Opportunities emerging from market trends and innovations
CHANNELS
Retail e-commerce dominates as consumers seek convenience
Multi-channel approach emerges as key retail strategy
CHART 3 Analyst Insight
PRODUCTS
Dreame drives innovation with advanced health features
CHART 4 Dreame Launches X30 Premium Hair Dryer with Advanced Hair Care Technology
Smart technology enhances the user experience with personalisation
CHART 5 Braun Launches New Men's Shaver Series 9 2.0 with SkinAir Technology
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Listening Marketing Brings Haier Huge Success in the Multi-drum Race
CHART 10 Analyst Insight
CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in China 2025
CHART 14 Key Insights on Consumers in China 2025
CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's listening marketing revolutionises research and development through co-creation
CHANNELS
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
PRODUCTS
Convenience and customisation drive innovative product designs
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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