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Personal Care Appliances in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 26 Pages
SKU # EP20677040

Description

Personal care appliances in Brazil demonstrated robust volume growth in 2025, driven by an increasing consumer focus on health and wellness, and a rising inclination towards online shopping. The attractiveness of the category was underscored by a positive economic scenario, with median disposable income per household rising in 2025, supporting consumer spending. Key players like Mondial have strengthened their sales through strategic expansions and investments in e-commerce. The trend towards co...

Euromonitor International's Personal Care Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Personal Care Appliances in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wellness, e-commerce, and innovation propel growth for personal care appliances
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Personal care appliances sees sustained growth on economic strength and female spending
Health and wellness drive sales growth
Direct-to-consumer sales become increasingly important
CHART 2 Mondial Gains Household Penetration Through Personal Care Appliances
WHAT’S NEXT?
Growth expected as disposable incomes rise and urbanisation continues
Electric facial cleansers set to drive growth through innovation
Urbanisation and direct-to-consumer investment to reshape distribution
COMPETITIVE LANDSCAPE
Taiff-Proart and Britânia lead through brand strength and expansion
CHART 3 Analyst Insight
Mondial gains household penetration through strategic expansion
CHART 4 Mondial Gains Market Share Through Hair Care Appliances
Stability paves the way for strategic growth and digital expansion
CHANNELS
Offline dominance meets retail e-commerce growth in personal care appliances
Magalú and AliExpress partnership signals new era for retail e-commerce in Brazil
Regional retailers poised for growth in personal care appliances due to cost efficiencies
PRODUCTS
Cordless and portable solutions drive product innovation
CHART 5 Practicality Leads Consumers to Prefer Portable Solutions
Business impact of cordless and portable solutions
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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