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Personal Care Appliances in Australia

Publisher Euromonitor International
Published Dec 09, 2025
Length 24 Pages
SKU # EP20676802

Description

Personal care appliances in Australia experienced stable growth in 2025, driven by social media influence and consumer demand for personalised products. With a retail volume of 7.4 million units, hair care appliances dominated demand, while body shavers saw dynamic growth. The category is expected to continue growing over the forecast period. To succeed, brands must focus on innovation, credible storytelling, and practical improvements, such as multifunctionality and sustainability.

Euromonitor International's Personal Care Appliances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Personal Care Appliances in Australia
Euromonitor International
December 2025
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable growth fuelled by personalisation and digital influence
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Solid performance with consumers seeking multifunctional devices
CHART 2 Analyst Insight
Influencer-backed campaigns drive sales growth through social media
CHART 3 Panasonic Hair Dryer Social Media Campaign
Hair care appliances dominate sales due to innovation and stable demand
WHAT’S NEXT?
Brands delivering personalised products and credible storytelling set to drive growth
Practicality, sustainability, and smart technology to shape future product development
COMPETITIVE LANDSCAPE
Remington strengthens lead of consolidated landscape
CHANNELS
Health and beauty specialists drive sales through expert advice
Retail e-commerce gains traction among younger consumers
PRODUCTS
Dyson drives innovation with multifunctionality
Shark continues to expand local presence with customisable and compact products
CHART 4 Shark Launches FlexStyle Build Your Own Air Styling & Drying System
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
CHART 8 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
CHART 9 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
CHART 10 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
CHANNELS
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
PRODUCTS
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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