Report cover image

Personal Care Appliances in the US

Publisher Euromonitor International
Published Nov 03, 2025
Length 23 Pages
SKU # EP20575544

Description

US personal care appliances is seeing steady growth in 2025, fuelled by health and wellness trends and regular replacements. Body shavers is rising fastest in volume terms, recording 1% growth to reach 20.1 million units. Hair care appliances leads value sales as consumers seek salon-quality results at home through innovations like infrared drying and scalp care. Premiumisation and technology-driven features are set to expand further, with e-commerce surpassing half of total sales.

Euromonitor International's Personal Care Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Personal Care Appliances in the US
Euromonitor International
November 2025
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for advanced and health-focused beauty and personal care devices grows
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Cautious spending supports growth in multifunctional appliances
High-end hair care appliances with a health focus offer strong avenue for growth
CHART 2 Dyson Supersonic r™ hair dryer: Bringing Professional Hairstyling Home
WHAT’S NEXT?
Health and wellness focus set to intensify
Demand for multifunctionality here to stay
Smart features and health trends to shape future business strategies
COMPETITIVE LANDSCAPE
Dyson and Shark Ninja drive new launches
CHART 3 Shark Launches Limited-Edition Lightweight Multitasking Hair Dryer.
CHANNELS
E-commerce dominates personal care appliances sales
Hypermarkets and health and beauty retailers remain stable
PRODUCTS
Rising demand for multifunctional personal care products
AI drives notable change in hair care appliances
CHART 4 Dyson Launches its Latest Intelligent Multi-Styler Hair Dryer
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
CHART 7 Analyst Insight
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
CHART 10 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the US 2025
CHART 13 Key Insights on Consumers in the US 2025
CHART 14 Consumer Landscape in the US 2025
CONSUMER APPLIANCES IN THE US
EXECUTIVE SUMMARY
Economic pressures reshape the US consumer appliances market
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
WHAT’S NEXT?
Economic pressures and rising price sensitivity will reshaping purchasing patterns
Consumers replace rather than repair them as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through diversified portfolios
Emerging players and innovation drive market dynamics
CHANNELS
E-commerce gains share as consumers prioritise convenience
Appliances and electronics specialists drives offline sales
Small appliances thrive in e-commerce with diverse offerings
PRODUCTS
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us