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Paediatric Consumer Health in the US

Publisher Euromonitor International
Published Sep 22, 2025
Length 30 Pages
SKU # EP20439409

Description

Sales of paediatric consumer health have seen moderate growth in current value terms in 2025 albeit with mixed performances across the various categories. Value growth has been fuelled by the consumer preference for branded products over private label options. Growth has also been fuelled by a growing assortment of clean and non-drug formulations with consumers demanding what they perceive to be safer options for their children.

Euromonitor International's Paediatric Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Paediatric Consumer Health in the US
Euromonitor International
September 2025
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health focuses on clean and drug-free formulations
Brand-driven success in paediatric health and wellness
Social media triggering health concerns as more consumers shift online
PROSPECTS AND OPPORTUNITIES
Focus set to fall on clean labels and non-drug formulations
Nurturing wellness: the rise of natural paediatric vitamins and dietary supplements
State-led regulatory changes and GLP-1 approval for adolescents on the horizon
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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