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Packaging Industry in Brazil

Publisher Euromonitor International
Published Jan 22, 2026
Length 53 Pages
SKU # EP20807998

Description

In 2024, Brazil’s packaging market experienced strong growth across a number of industries, such as soft drinks, food and beauty and personal care, driven by shifting consumer behaviour, expanding product categories and accelerating sustainability demands. In soft drinks, rising urbanisation, demand for ready-to-drink formats and adoption of smart, traceability-enhancing technologies supported increased use of single-serve bottles and cans, while long-standing regulations such as the National Po...

Euromonitor International's Packaging in Brazil report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

53 Pages
Packaging Industry in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
PACKAGING INDUSTRY IN BRAZIL
EXECUTIVE SUMMARY
Packaging in 2024: The big picture
2024 key trends
Metal cans gain momentum in dairy packaging
Sustainable shift boosts metal cans in soft drinks
Metal beverage cans dominate Brazil’s alcoholic drinks market
Beauty and personal care shifts towards folding carton packaging
Laundry detergent sheets in flexible paper packaging disrupt home care in Brazil
Pet food packaging evolves amid humanisation trends
PACKAGING LEGISLATION
Brazil enacts mandatory reverse-logistics system for plastic packaging
Ambitious recycling and reuse targets for 2040
Brazil’s proposed “Sin Tax” raises uncertainty for alcoholic beverages
RECYCLING AND THE ENVIRONMENT
Sustainability leads packaging shift with new biopolymer innovations
rPET demand rises as recycling capacity remains underused
Rising regulatory pressure on sustainable food packaging
Table 1 Overview of Packaging Recycling and Recovery in Brazil: 2022/2023 and Targets for 2024
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