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Microwaves in the United Kingdom

Publisher Euromonitor International
Published Jan 13, 2026
Length 27 Pages
SKU # EP20773101

Description

Microwaves in the UK exhibited a mixed performance in 2025. Retail volumes of freestanding microwaves declined due to high saturation, yet built-in microwaves saw a slight increase, driven by premium features and a recovering housing market. In addition, the median disposable income per household in the UK rose slightly, indicating steady growth in consumer purchasing power, which supported demand for premium products. Despite a negative consumer confidence index of -0.7, a trend towards smart a...

Euromonitor International's Microwaves in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Microwaves in the United Kingdom
Euromonitor International
January 2026
List Of Contents And Tables
MICROWAVES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Microwaves navigates mixed fortunes in 2025
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Built-in microwaves drives growth as consumers look for premium features
CHART 2 Analyst Insight
Smart and AI-powered microwaves drive premiumisation and innovation
CHART 3 Samsung's Smart Freestanding Microwave
WHAT’S NEXT?
Growth likely to be driven by rising incomes and multifunctionality
Freestanding microwaves will remain dominant, but built-in anticipated to gain traction
AI and personalisation anticipated to redefine microwaves
COMPETITIVE LANDSCAPE
Panasonic and Sharp maintain their lead with wide availability
New entrants and steady income growth present business opportunities
CHANNELS
Dominance of retail e-commerce continues
Growth is seen for builder merchants, while some offline channels remain significant
PRODUCTS
Customisation drives sales of microwaves
CHART 4 Swan’s Nordic Digital Microwave Maintains its Popularity
Players in microwaves embrace multifunctionality to compete
CHART 5 Daewoo's 5-in-1 Air Fryer Microwave
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Samsung's Bespoke AI Laundry Combo
CHART 8 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Caple's New Heat Pump Tumble Dryer Promises Savings
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in the United Kingdom 2025
CHART 14 Key Insights on Consumers in the United Kingdom 2025
CHART 15 Consumer Landscape in the United Kingdom 2025
CONSUMER APPLIANCES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer appliances shows resilience, driven by smart tech and multifunctionality
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Smart and AI-powered appliances drive value growth
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
WHAT’S NEXT?
Growth will be driven by energy-efficient and multifunctional products
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
COMPETITIVE LANDSCAPE
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
CHANNELS
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
PRODUCTS
Sustainability and energy efficiency fuel product development
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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