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Microwaves in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 23 Pages
SKU # EP20807771

Description

Microwaves in Turkey exhibited modest growth in 2025, with a total retail volume of 252,000 units. Demand was driven by the increasing median disposable income per household, enabling some consumers to spend more on premium appliances, despite the ongoing impact of inflation for much of the population. The category is expected to continue growing over the next five years, driven by improving economic conditions and increasing household numbers, particularly in urban areas. To succeed, brands sho...

Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Microwaves in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
MICROWAVES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarised landscape where inflation weighs on purchasing decisions, but premium models appeal to wealthier urban population
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Compact and practical: How design shapes microwaves in Turkey
CHART 2 Compact Solo Model Aligned with Everyday Needs: Arçelik MD 201 B
Niche of built-in models offers convenience and customisation
CHART 3 Vestel AMD 2511 X: Convenience Features in a Built-in Format
Targeted customisation: Premium microwaves in the Turkish market
CHART 4 Bosch BEL7321B1 Reflects Segmented Focus on High-Income Urban Consumers
WHAT’S NEXT?
Affordability to drive demand among mass consumers
Affluent consumers likely to drive demand for premium built-in models
CHART 5 Analyst Insight
Energy efficiency to shape future purchasing decisions
COMPETITIVE LANDSCAPE
Beko Corp retains dominance of microwaves
CHANNELS
Omnichannel coordination drives sales through diverse channels
Retail e-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 8 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 9 Arçelik Expands Control via DTC Channel
CHART 10 Analyst Insight
CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Turkey 2025
CHART 14 Key Insights on Consumers in Turkey 2025
CHART 15 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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