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Microwaves in Saudi Arabia

Publisher Euromonitor International
Published Jan 14, 2026
Length 25 Pages
SKU # EP20773064

Description

Microwaves in Saudi Arabia demonstrated robust retail volume growth of 5% in 2025, driven by rising urbanisation, smaller household sizes, and increasing demand for compact, multifunctional appliances with advanced features. The growing median disposable income per household and the increasing urban population contributed to growth. Growth is anticipated to continue in the forecast period, with a retail volume CAGR of 2%. To succeed in microwaves, brands are expected to focus on innovation, loca...

Euromonitor International's Microwaves in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Microwaves in Saudi Arabia
Euromonitor International
January 2026
List Of Contents And Tables
MICROWAVES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and multifunctional appliances drive robust growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Solid growth due to urbanisation and economic factors; freestanding microwaves dominates
Convenience and customisation are important in the purchasing decision
CHART 2 LG Launches NeoChef 32?L Microwave with Saudi Cuisine Auto-Cook Presets
WHAT’S NEXT?
Compact, multifunctional, convenient models with advanced features set to drive growth
Built-in microwaves expected to lead growth with premium features
E-commerce and digital marketing will drive sales and brand loyalty
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Samsung and LG maintain lead through innovation and localisation
Emerging players reshape the competitive dynamics through localisation and affordability
CHANNELS
Appliances and electronics specialists drives offline sales
Retail e-commerce gains traction for cheaper models and quick replacement purchases
Emerging concepts reshape the retail landscape
PRODUCTS
Smart and AI-powered microwaves drive growth for premium products
Compact multifunctional microwaves appeal to urban households
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 LG Launches AI-Powered Washing Machines with Arabic Language Support in Saudi Arabia
CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
CHART 7 Analyst Insight
CHART 8 Midea Group Launches DTC E-Commerce Platform for Personalised Appliances
CHART 9 LG Partners with Retailers to Launch AI-Enabled, Energy-Efficient Home Appliances
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Saudi Arabia 2025
CHART 12 Key Insights on Consumers in Saudi Arabia 2025
CHART 13 Consumer Landscape in Saudi Arabia 2025
CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
WHAT’S NEXT?
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
COMPETITIVE LANDSCAPE
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
CHANNELS
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
PRODUCTS
Energy-efficient appliances drive premiumisation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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