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Microwaves in Mexico

Publisher Euromonitor International
Published Jan 12, 2026
Length 25 Pages
SKU # EP20773162

Description

Microwaves in Mexico demonstrated a stable performance in 2025, reaching a retail volume of 2.4 million units, representing marginal growth compared to the previous year. This indicated stabilisation after significant expansions in previous years. When purchasing, consumers were looking for practicality, energy efficiency, a reasonable price, and multifunctionality. Sales are expected to continue growing, driven by consumer demand for multifunctionality and energy efficiency, with retail sales f...

Euromonitor International's Microwaves in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Microwaves in Mexico
Euromonitor International
January 2026
List Of Contents And Tables
MICROWAVES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth stabilises, with consumers looking for energy efficiency and practicality
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Volume growth continues, but stabilises after a period of strong growth
Freestanding microwaves dominates due to accessibility and flexibility
Inverter technology drives growth, with an important new model from Panasonic
CHART 2 Inverter Technology Stands Out for Greater Savings in Time and Energy
WHAT’S NEXT?
Consumers likely to demand multifunctional and energy-efficient microwaves
Freestanding microwaves will remain dominant, and smart microwaves to be more popular
Omnichannel strategies expected to shape future growth
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation
Stable competitive landscape with opportunities for innovation
CHANNELS
Department stores leads distribution due to personalised service
Retail e-commerce grows as a key sales channel
Omnichannel strategies set to drive growth in the future
PRODUCTS
Smart connectivity and AI enhance cooking experiences
Multifunctionality simplifies cooking and saves money for Mexican households
CHART 4 Intelligent Programming and Integrated Functionalities Simplify Cooking
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
CHART 7 Analyst Insight
CHART 8 LG DualCool AI – Efficient, Intelligent and Sustainable Air Conditioning in Mexico
CHART 9 SharkNinja Redefines Premium Products with Quality, Design and Technology
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Mexico 2025
CHART 12 Key Insights on Consumers in Mexico 2025
CHART 13 Consumer Landscape in Mexico 2025
CONSUMER APPLIANCES IN MEXICO
EXECUTIVE SUMMARY
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
WHAT’S NEXT?
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
COMPETITIVE LANDSCAPE
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
CHANNELS
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
PRODUCTS
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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