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Microwaves in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807573

Description

A microwave is considered an essential appliance in many households in Japan. However, while overall demand remains stable, household finances can influence the price point consumers are willing to pay. According to the Ministry of Health, Labour and Welfare, real wages at Japanese businesses with five or more employees declined by 1% in 2022, 2.5% in 2023, and 0.3% in 2024. Inflation and the weakening yen have continued, but wage increases have not kept pace. As a result, many households are st...

Euromonitor International's Microwaves in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Microwaves in Japan
Euromonitor International
January 2026
List Of Contents And Tables
MICROWAVES IN JAPAN
EY DATA FINDINGS
2025 DEVELOPMENTS
Stable demand for microwaves
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Aladdin reinvents the microwave with retro compact charm
CHART 2 Aladdin enters microwaves with a compact and retro-pop style design
Compact convenience combining toasting and microwaving in one
CHART 3 Hitachi's 2-in-1 product combines a toaster and a microwave.
Single-function microwaves can still offer sophistication
CHART 4 Panasonic to launch a single-function microwave with a high-end infrared sensor
WHAT’S NEXT?
Slow wage growth could impede expansion of microwaves
From big families to solo living: how appliance needs shifted
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Oligopoly among four major brands
Zojirushi enters microwaves with differentiated features
CHANNELS
Appliances and electronics specialists remains a crucial sales channel
Retail e-commerce continues to grow
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 8 Sharp launches its first air circulator
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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