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Microwaves in China

Publisher Euromonitor International
Published Jan 06, 2026
Length 26 Pages
SKU # EP20711527

Description

Microwaves in China experienced a nuanced performance in 2025. While volume sales fell, diversifying consumer needs and technological advancements along with the rising median disposable income per household supported demand for higher-end models with advanced features. Freestanding microwaves dominated and saw the best performance, due to their flexibility and ease of installation. Retail e-commerce remained the dominant retail channel, driven by competitive pricing and government subsidies. Th...

Euromonitor International's Microwaves in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Microwaves in China
Euromonitor International
January 2026
List Of Contents And Tables
MICROWAVES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and multifunctionality shape microwaves amidst volume dip
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Although economic slowdown drives volume delcine, multifunctionality is important
Freestanding microwaves dominates
Technological advancements fuel growth for high-end models
CHART 2 Midea Launches its Little Taste Retro Multifunction Microwave
WHAT’S NEXT?
Microwaves expected to decline, with affordable products likely to maintain dominance
Built-in microwaves to remain a niche despite growing demand for premium features
Intelligence and multifunctionality to drive innovation and growth
COMPETITIVE LANDSCAPE
Midea and Galanz maintain dominance through competitive pricing
CHART 3 Analyst Insight
New entrants capitalise on premium and multifunctional trends
CHANNELS
Retail e-commerce dominates microwaves with competitive pricing
Offline retailers still have their place, often for sales of premium products
PRODUCTS
Galanz drives innovation with design and technology
CHART 4 Galanz Expands Retro Microwave Line to Capture Young Consumers’ Aesthetic Preferences
Xiaomi targets those on a budget with a sylish, reliable microwave model
CHART 5 Xiaomi Launches Mijia 20l Energy-Saving Microwave with “Back to Basics Design
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Listening Marketing Brings Haier Huge Success in the Multi-drum Race
CHART 10 Analyst Insight
CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in China 2025
CHART 14 Key Insights on Consumers in China 2025
CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's listening marketing revolutionises research and development through co-creation
CHANNELS
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
PRODUCTS
Convenience and customisation drive innovative product designs
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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