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Microwaves in Australia

Publisher Euromonitor International
Published Dec 09, 2025
Length 25 Pages
SKU # EP20676801

Description

Microwaves in Australia demonstrated a rise in demand in 2025, driven by consumers' focus on affordability and healthy cooking options. Despite negative consumer sentiment, retail volume sales grew by 1%, while retail value sales increased by 3%, indicating a willingness to pay more for advanced features. Freestanding microwaves dominated sales, but the built-in format recorded a higher growth rate. The category is expected to continue growing at a 1% retail volume CAGR over the forecast period,...

Euromonitor International's Microwaves in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Microwaves in Australia
Euromonitor International
December 2025
List Of Contents And Tables
MICROWAVES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability and healthy cooking drive 2025 growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise affordability and healthy cooking options
Freestanding microwaves dominate demand
Health-conscious consumers drive demand for advanced microwaves
CHART 2 Analyst Insight
WHAT’S NEXT?
Polarisation as consumers to prioritise affordability and premium features
Innovation in meal preparation and technology to drive growth
COMPETITIVE LANDSCAPE
Panasonic and Samsung lead through strategic retail and value focus
Opportunities arise from premiumisation and innovation
CHANNELS
Retailers leverage physical and digital presence for success
PRODUCTS
Panasonic and Sharp drive innovation with multifunctionality
CHART 3 Panasonic NN-CD88QSQPQ Drives Trading Up to Compact, Multifunctional Models
CHART 4 Sharp R321CAFBS Reflects Shift to Convenient, Personalised Cooking
Westinghouse leads premiumisation efforts
CHART 5 Westinghouse WMC4207GA Focuses on Premium Segment
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
CHART 10 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
CHART 11 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Australia 2025
CHART 14 Key Insights on Consumers in Australia 2025
CHART 15 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
CHANNELS
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
PRODUCTS
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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