Microwaves in the US
Description
The US microwaves market experienced a decline in volume sales in 2025, with 16.2 million units sold, representing a -0.2% decline, while value sales saw 3% growth, reaching USD7.1 billion. A challenging macroeconomic environment, intense competition and high penetration of microwaves in US households, standing at 96%, contributed to the negative volume dynamics. However, the market remains attractive due to growing demand for multifunctional appliances and demand for high-end, feature-rich prem...
Euromonitor International's Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Microwaves in the US
- Euromonitor International
- November 2025
- List Of Contents And Tables
- MICROWAVES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Despite volume decline, value growth driven by premiumisation and multifunctionality
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Segmented consumer focus driven by budget-conscious consumers
- CHART 2 Analyst Insight
- Premiumisation offers advanced features and technology
- CHART 3 Panasonic’s HomeChef Microwave Promises a Variety of Functions in One Form Factor
- CHART 4 GE Provides Value Offerings as Consumers Pivot Towards Wallet Conservatism
- CHART 5 Breville’s Combi 3 in 1 Highlights a Premium Multifunctional Offering
- WHAT’S NEXT?
- Manufacturers emphasise efficiency to reduce running costs
- Smart microwave formats growing in appeal amongst US consumers
- Trade policy changes and supply chain disruptions poses major threat
- COMPETITIVE LANDSCAPE
- Hair Group and Sharp Electronics maintain lead through diverse offerings
- Segmented consumer offerings support leading companies’ ranking
- CHANNELS
- Retail e-commerce the main sales channel owing to convenience and competitive pricing
- PRODUCTS
- Panasonic drives multifunctionality with innovative microwave designs
- COUNTRY REPORTS DISCLAIMER
- CHART 6 Key Trends 2025
- CHART 7 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
- CHART 8 Analyst Insight
- CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
- CHART 10 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
- CHART 11 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness
- CHART 12 Real GDP Growth and Inflation 2020-2030
- CHART 13 PEST Analysis in the US 2025
- CHART 14 Key Insights on Consumers in the US 2025
- CHART 15 Consumer Landscape in the US 2025
- CONSUMER APPLIANCES IN THE US
- EXECUTIVE SUMMARY
- Economic pressures reshape the US consumer appliances market
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Tariffs and consumer behaviour shape market dynamics
- Economic pressures drive product segmentation
- Continued demand for refrigeration appliances despite decline
- WHAT’S NEXT?
- Economic pressures and rising price sensitivity will reshaping purchasing patterns
- Consumers replace rather than repair them as durability declines
- Rising energy efficiency drives stronger competition between heat pumps and air conditioners
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through diversified portfolios
- Emerging players and innovation drive market dynamics
- CHANNELS
- E-commerce gains share as consumers prioritise convenience
- Appliances and electronics specialists drives offline sales
- Small appliances thrive in e-commerce with diverse offerings
- PRODUCTS
- Multifunctionality and compact design drive innovation
- Health and wellness focus influences product development
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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