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Megatrends: Experience More with GenAI for Value Creation

Publisher Euromonitor International
Published Mar 07, 2025
Length 34 Pages
SKU # EP19813312

Description

GenAI is disrupting customer-brand experiences with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands. GenAI bridges the gap between expectation and product/service delivery taking customer satisfaction to a whole new level. Across the spectrum from retail, travel, hospitality to consumer product goods, brands are undergoing transformation in customer experience, marketing, NPD and innovation.

Euromonitor International's Megatrends: Experience More with GenAI for Value Creation global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Executive summary
Introduction
GenAI elevates the customer experience bringing brands to life
GenAI boosts enhanced product engagement
GenAI creates new brand moments for lasting engagement
Meeting consumer needs in a new AI-first world
Conclusion

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