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Laundry Care in Russia

Publisher Euromonitor International
Published Feb 14, 2022
Length 27 Pages
SKU # EP16996200

Description

Laundry Care in Russia

In general, as in 2020, laundry care was again seeing an improved performance in 2021 to what had gone before over much of the review period. With standard powder detergents still accounting for the bulk of laundry detergents sales in Russia, despite being in decline prior to the pandemic, it was the turnaround in this product area that helped drive the improvement in the overall laundry care performance in 2020 and 2021, particularly with consumers favouring cheaper, but still effective, produc...

Euromonitor International's Laundry Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Laundry Care in Russia
Euromonitor International
February 2022
List Of Contents And Tables
LAUNDRY CARE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic improves the laundry care performance
Laundry detergents continues to dominate laundry care sales
Procter & Gamble and Henkel the clear leaders in laundry care
PROSPECTS AND OPPORTUNITIES
Little or no growth expected in volume terms, but better performance than in the review period
Concentrated and liquid products will remain most dynamic in laundry detergents
Auxiliary products will have to compete with laundry detergents that are claimed to do their jobs
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2016-2021
Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 4 Sales of Laundry Aids by Category: Value 2016-2021
Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
Table 9 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 10 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 11 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 12 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 13 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 15 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN RUSSIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2016-2021
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2016-2021
Table 19 Sales of Home Care by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Home Care: % Value 2017-2021
Table 21 LBN Brand Shares of Home Care: % Value 2018-2021
Table 22 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 23 Distribution of Home Care by Format: % Value 2016-2021
Table 24 Distribution of Home Care by Format and Category: % Value 2021
Table 25 Forecast Sales of Home Care by Category: Value 2021-2026
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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