
Laundry Care in Morocco
Description
In 2024, laundry care in Morocco posted a slight increase in retail volume sales and strong retail current value growth. This performance was supported by urbanisation, population and household number growth, the high and gradual rise in the household penetration of automatic washing machines and rising prices. As an overall category, fabric softeners posted the fastest growth rates in 2024, albeit from a relatively low base. The rapid expansion of economy brands and private label ranges like Ma...
Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Laundry Care in Morocco
- Euromonitor International
- February 2025
- List Of Contents And Tables
- LAUNDRY CARE IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Promotions help to stimulate a demand for fabric softeners and liquid detergents
- Rising household penetration of automatic washing machines dampens the demand for bar and hand wash detergents
- Unilever leverages large pack sizes to gain ground on Procter & Gamble
- PROSPECTS AND OPPORTUNITIES
- Economic concerns to continue to limit retail volume growth potential
- Ongoing shift to automatic detergents to hinder the demand for bar and hand wash detergents
- Domestic players to continue to gain momentum
- CATEGORY INDICATORS
- Table 1 Household Possession of Washing Machines 2019-2024
- CATEGORY DATA
- Table 2 Sales of Laundry Care by Category: Value 2019-2024
- Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 4 Sales of Laundry Aids by Category: Value 2019-2024
- Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
- HOME CARE IN MOROCCO
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 17 Households 2019-2024
- MARKET DATA
- Table 18 Sales of Home Care by Category: Value 2019-2024
- Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Home Care: % Value 2020-2024
- Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 23 Distribution of Home Care by Format: % Value 2019-2024
- Table 24 Distribution of Home Care by Format and Category: % Value 2024
- Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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