Laundry Care in Austria

Laundry care in Austria saw robust current value growth in 2024, mainly driven by laundry detergents. While overall volume sales was stagnant due to higher detergent concentration rates requiring less detergent per load, current value sales rose due to higher unit prices from increased production and sales costs, as well as product innovations. There is a high penetration of automatic washing machines in Austria, and most local consumers do their own laundry at home, with minimal dry cleaning ne...

Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.