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Laundry Care in Australia

Publisher Euromonitor International
Published Feb 05, 2025
Length 23 Pages
SKU # EP19599413

Description

Development in Australia’s laundry care market was driven by economic trends in 2024. Financial pressures in Australia have significantly influenced purchasing habits generally, and notably so in the laundry care category. More local consumers are turning to private label products such as Aldi’s Trimat and Almat, which have experienced strong growth due to their affordability and consistent quality. This shift reflects a broader trend of downtrading, as households prioritise cost-effective optio...

Euromonitor International's Laundry Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Laundry Care in Australia
Euromonitor International
February 2025
List Of Contents And Tables
LAUNDRY CARE IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and downtrading seen throughout laundry care in 2024
Preference for multi-purpose products increases
Innovation focuses on energy-saving and efficiency
PROSPECTS AND OPPORTUNITIES
Sustainability will remain a key driver of development throughout the forecast period
Laundry care to see increased cost-driven simplification
Sustained focus on efficacy in laundry care to support growth in liquid tablet detergents
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2019-2024
Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 4 Sales of Laundry Aids by Category: Value 2019-2024
Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN AUSTRALIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2019-2024
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2019-2024
Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Home Care: % Value 2020-2024
Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 23 Distribution of Home Care by Format: % Value 2019-2024
Table 24 Distribution of Home Care by Format and Category: % Value 2024
Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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