
Italy Home Improvement
Description
Home Improvement in Italy
Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a tax deduction of up to 110% on the cost of renovation work in their home. The incentive was extended into 2023 under the budget bill which helped to sustain market activity. However, starting from January 2023, the maximum available rebate was reduced...
Euromonitor International's Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Home Improvement in Italy
- Euromonitor International
- June 2024
- List Of Contents And Tables
- HOME IMPROVEMENT IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Italy’s ‘Superbonus’ scheme continues to benefit home improvement but challenging economy limits growth
- Home paint benefits from being an affordable and accessible way to make home improvements
- DIY trend drives sales of hand tools in Italy
- PROSPECTS AND OPPORTUNITIES
- Sales of home improvement set to decline as government rebates drop
- E-commerce set to thrive as consumers become more accustomed to the benefits of online shopping
- Home improvement market set to evolve as Italians adopt new lifestyles and preferences
- CATEGORY DATA
- Table 1 Sales of Home Improvement by Category: Value 2018-2023
- Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
- HOME AND GARDEN IN ITALY
- EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 8 Sales of Home and Garden by Category: Value 2018-2023
- Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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