
Italy Gardening
Description
Gardening in Italy
Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging environment for gardeners. The crucial spring season, typically a peak time for gardening sales, was disrupted by the unseasonal weather. The excessive rain led to a proliferation of pests and insects, undermining the physical and economic investment made...
Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Gardening in Italy
- Euromonitor International
- June 2024
- List Of Contents And Tables
- GARDENING IN ITALY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Erratic weather leads to sharp decline in gardening in Italy
- Sales of watering products benefit from focus on improving water management
- Flowering indoor plants seen as the perfect gifting option
- PROSPECTS AND OPPORTUNITIES
- Gardena looking to retain its lead with the launch of innovative battery-powered gardening tools
- E-commerce to gain momentum but home improvement and gardening stores will retain their appeal
- Efforts to promote sustainable behaviours should positively influence home gardening
- CATEGORY DATA
- Table 1 Sales of Gardening by Category: Value 2018-2023
- Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Gardening: % Value 2019-2023
- Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 5 Distribution of Gardening by Format: % Value 2018-2023
- Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
- HOME AND GARDEN IN ITALY
- EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 8 Sales of Home and Garden by Category: Value 2018-2023
- Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.