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Homewares in Turkey

Publisher Euromonitor International
Published Jun 04, 2025
Length 19 Pages
SKU # EP20081030

Description

In 2024, value sales of homewares continued to grow, although at a slower pace compared to the previous year. Rising costs of key materials, such as ceramic, porcelain and glass, significantly increased production expenses, which in turn led to higher retail prices and heightened consumer price sensitivity. In response, the market saw a sustained presence of more affordable, lower-quality homeware products aimed at budget-conscious consumers, which affected overall value growth. Additionally, ne...

Euromonitor International's Homewares in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Homewares in Turkey
Euromonitor International
June 2025
List Of Contents And Tables
HOMEWARES IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising costs and falling marriage rates slow homewares’ growth in 2024
Pasabahçe retains its lead, leveraging its strong brand equity and wide product portfolio
Physical stores lead due to the importance of the tactile and visual shopping experience
PROSPECTS AND OPPORTUNITIES
Slower growth following pandemic-driven surge
Dynamic dining, driven by rising demand for visually appealing and stylish products
Urbanisation and sustainability trends to drive demand for compact and multifunctional kitchenware
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2019-2024
Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
Table 3 Sales of Homewares by Material: % Value 2019-2024
Table 4 NBO Company Shares of Homewares: % Value 2020-2024
Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
Table 6 Distribution of Homewares by Format: % Value 2019-2024
Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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