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Home Laundry Appliances in China

Publisher Euromonitor International
Published Jan 06, 2026
Length 28 Pages
SKU # EP20711536

Description

Home laundry appliances in China experienced solid retail volume growth in 2025, driven by government subsidies for high-efficiency models, increasing urbanisation, and rising disposable incomes. The median disposable income per household approached CNY100,000, enabling consumers to invest in premium products with advanced features such as AI-powered washing and drying. The competitive landscape remained concentrated in 2025, with Haier extending its dominance. Home laundry appliances is expecte...

Euromonitor International's Home Laundry Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Home Laundry Appliances in China
Euromonitor International
January 2026
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth in home laundry appliances driven by AI, subsidies, and rising incomes
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Urbanisation and income growth fuel demand for premium laundry appliances
Automatic dryers sees dynamism as fast, effective drying is a priority for more consumers
Midea drives premiumisation with AI-powered laundry solutions
CHART 2 COLMO Turing Leads the Upgrading of Laundry Appliances from Smart to True AI
WHAT’S NEXT?
Value growth projected as disposable incomes rise and consumers demand advanced features
AI-powered laundry solutions anticipated to drive premiumisation
Changing consumer needs and sustainability set to reshape the landscape
COMPETITIVE LANDSCAPE
Haier dominates with innovative laundry solutions
CHART 3 Analyst Insight
New entrants challenge established players with innovative offerings
Haier sees success through “listening marketing”
CHART 4 Listening Marketing Brings Haier Huge Success
CHANNELS
Retail e-commerce dominates, with promotions and livestreaming fuelling sales
Offline retail still plays a significant role in driving sales of premium products
Home laundry appliances brands to pivot to D2C and “digital listening”
PRODUCTS
Multi-drum designs become a differentiating factor for leading brands
CHART 5 Multi-drum Designs Become a Must-have for Home Laundry Appliance Leaders
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Listening Marketing Brings Haier Huge Success in the Multi-drum Race
CHART 10 Analyst Insight
CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in China 2025
CHART 14 Key Insights on Consumers in China 2025
CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's listening marketing revolutionises research and development through co-creation
CHANNELS
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
PRODUCTS
Convenience and customisation drive innovative product designs
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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