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Home Laundry Appliances in Australia

Publisher Euromonitor International
Published Dec 09, 2025
Length 26 Pages
SKU # EP20676799

Description

Home laundry appliances in Australia experienced a marginal improvement in 2025, with 1% growth in retail volume sales, reaching 1.5 million units, driven by replacement purchases. Automatic washing machines dominated sales, while automatic washer dryers recorded more dynamic growth due to technological advancements. The category is expected to continue growing, driven by trends such as premiumisation, and a focus on energy efficiency and sustainability, as consumers invest in high-quality produ...

Euromonitor International's Home Laundry Appliances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Home Laundry Appliances in Australia
Euromonitor International
December 2025
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and sustainability steer home laundry appliances demand
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Replacement purchases sustain growth in laundry appliances
Macroeconomic pressures shift consumer focus to energy-efficient replacements
Technological innovation and regulation drive demand for efficient laundry appliances
WHAT’S NEXT?
Technological innovation to boost growth despite market maturity
CHART 2 Analyst Insight
Regulatory reforms accelerate shift to energy-efficient laundry appliances
Urbanisation drives demand for space-optimised and smart laundry solutions
COMPETITIVE LANDSCAPE
Leading brands maintain strength in home laundry appliances
CHART 3 Electrolux Differentiates Brand With New Auto Dosage Innovation
Brands shift focus from pricing to long-term value creation
CHANNELS
JB Hi-Fi expands premium reach through strategic acquisition of e&s
E-commerce expands with convenience and smart tech appeal
Omnichannel strategies redefine retail engagement
PRODUCTS
Manufacturers leverage energy performance to differentiate premium laundry appliances
CHART 4 Hisense Launches 10-Star Heat Pump Dryer in Australia
Consumers embrace AI-powered laundry appliances to optimise resource efficiency
Design-led innovation accelerates premiumisation
CHART 5 LG Launches Premium Model With Aesthetic Appeal and Space-Conscious Design
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
CHART 10 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
CHART 11 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Australia 2025
CHART 14 Key Insights on Consumers in Australia 2025
CHART 15 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
CHANNELS
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
PRODUCTS
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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