
Home Improvement in Turkey
Description
Current value sales of home improvement increased in Turkey during 2024, primarily due to the rising cost of hiring handymen and tradespeople. A broader cultural shift toward self-sufficiency, especially among middle-income urban households, also drove demand. However, while the DIY trend increased consumer interest in owning home improvement items such as power tools, volume growth was impacted by the persistently high prices of quality tools, especially those of imported brands like Bosch and...
Euromonitor International's Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Home Improvement in Turkey
- Euromonitor International
- June 2025
- List Of Contents And Tables
- HOME IMPROVEMENT IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising cost of tradespeople and growing DIY trend drive growth in 2024
- Kaleseramik leads with its commitment to environmentally friendly products
- In-store shopping remains dominant as discounters grow amidst economic challenges
- PROSPECTS AND OPPORTUNITIES
- Sluggish sales due to price sensitivity and a decline in homeownership
- Rising DIY trend, driven by a desire to personalise living spaces and save on professional labour costs
- Floor covering growth to be muted by economic stagnation and changing habits
- CATEGORY DATA
- Table 1 Sales of Home Improvement by Category: Value 2019-2024
- Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
- HOME AND GARDEN IN TURKEY
- EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
- MARKET DATA
- Table 8 Sales of Home and Garden by Category: Value 2019-2024
- Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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