Home Improvement in Thailand

Value sales of home improvement managed only minimally positive sales in Thailand in 2024, influenced by several factors. The nation's GDP growth decelerated, falling short of expectations and trailing behind neighbouring countries, and high household debt has constrained consumer spending, leading to reduced demand for home improvement products. Indeed, major retailers such as Siam Global House, DoHome, and Thai Watsadu reported sales declines in 2024, despite efforts to expand their store netw...

Euromonitor International's Home Improvement in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in Thailand
Euromonitor International
May 2025
List Of Contents And Tables
HOME IMPROVEMENT IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Thailand’s home improvement market slows down in 2024 amid weak consumer spending and construction delays
Siam Sanitary Ware maintains lead in home improvement thanks to innovation, sustainability, and digital expansion
Home improvement specialists see stagnant sales due to economic pressures, while e-commerce grows strongly
PROSPECTS AND OPPORTUNITIES
2025 slump in sales will pick up again over the forecast period thanks to government support and urban demand
Thailand's rental trend and suburban growth drive demand for adaptable and energy-efficient home improvements
Thailand is witnessing a technological transformation, driven by innovations in 3D printing, AI-driven interior design, and smart home technologies
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2019-2024
Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN THAILAND
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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