Home Improvement in Taiwan

Home improvement in Taiwan registered another impressive performance in current value growth terms in 2024. With the shift towards home-centric lifestyles and hybrid working arrangements having gained momentum since the pandemic, sales were bolstered by the increasing willingness of consumers to invest more in enhancing and personalising their living spaces. Robust demand also reflected the growing tendency of people to undertake home renovation and repair projects themselves instead of hiring p...

Euromonitor International's Home Improvement in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in Taiwan
Euromonitor International
June 2025
List Of Contents And Tables
HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing popularity of DIY activities continues to lift demand
Toto retains overall lead while Sakura posts highest value growth rate
Home improvement and gardening stores remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Bathroom and sanitaryware expected to be the fastest developing category
Wider adoption of innovative digital technologies will continue to support growth
Sustainability credentials set to become more influential in purchasing decisions
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2019-2024
Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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