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Home Improvement in Malaysia

Publisher Euromonitor International
Published Jun 04, 2025
Length 21 Pages
SKU # EP20081003

Description

Malaysia’s home improvement market experienced notable growth in current value terms in 2024. One key contributor has been the rise of DIY culture, which has evolved from a cost-saving necessity during the COVID-19 pandemic into a form of creative self-expression. Today’s homeowners are motivated by a desire for personalisation, fuelled by exposure to interior design trends and social media platforms that promote creative home transformations.

Euromonitor International's Home Improvement in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Home Improvement in Malaysia
Euromonitor International
June 2025
List Of Contents And Tables
HOME IMPROVEMENT IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home improvement market sees healthy growth in 2024, driven by DIY culture, urban expansion, and demand for customisation.
Strategic expansion and sustainability drive growth for White Horse and KCC Paints
Non-grocery retailers and e-commerce platforms reshape distribution landscape
PROSPECTS AND OPPORTUNITIES
Wall coverings and paint to lead growth as consumers prioritise affordability
Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2019-2024
Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN MALAYSIA
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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