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Home Improvement in Japan

Publisher Euromonitor International
Published Jun 04, 2025
Length 19 Pages
SKU # EP20081002

Description

Sales of home improvement products declined in current value terms in 2024. This was primarily due to the impact of high interest rates, reduced housing market activity, and inflationary pressures. Elevated mortgage rates discouraged consumers from purchasing new homes as well as impacting the demand for refinancing, leading to fewer home sales and, consequently, fewer home remodelling and renovation projects. Additionally, inflation eroded consumer purchasing power, prompting homeowners to dela...

Euromonitor International's Home Improvement in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Home Improvement in Japan
Euromonitor International
June 2025
List Of Contents And Tables
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales decline due to high interest rates, inflation, and changes in consumer behavior
Toto on the right path while Fiskars comes to the fore with appealing hand tools
Home products specialists focus on offering improved shopping experiences as competition from e-commerce grows
PROSPECTS AND OPPORTUNITIES
Sales of other home improvement set to benefit from focus on smart home products
Sustainability concerns expected to drive sales of home improvement in Japan
Rising demand for multifunctional designs, eco-friendly materials, and e-commerce
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2019-2024
Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN JAPAN
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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