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Home Improvement in Italy

Publisher Euromonitor International
Published May 13, 2025
Length 21 Pages
SKU # EP20049988

Description

In 2024, retail value sales in home improvement in Italy declined, with strong falls noted in areas including hardware, floor coverings and kitchen sinks. These results are due to households contending with persistent inflation, high grocery and energy bills, and the end of government renovation incentives. The phased reduction of the Superbonus and Ecobonus schemes removed a key stimulus for property upgrades, while many consumers delayed discretionary projects amid tighter budgets. A slowdown...

Euromonitor International's Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Home Improvement in Italy
Euromonitor International
May 2025
List Of Contents And Tables
HOME IMPROVEMENT IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home improvement records a decline as government incentives end
Ikea Italia Retail SRL leads by offering a broad range of modular solutions at competitive prices
Home products specialists provide full-service home improvement solutions
PROSPECTS AND OPPORTUNITIES
Growing demand for wellness is set to boost growth for bathroom and sanitaryware
Corded power tools are set to decline as battery-powered alternatives gain share
Sustainable innovations are set to drive growth in home improvement in Italy
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2019-2024
Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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