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Home Improvement in Brazil

Publisher Euromonitor International
Published Jun 04, 2025
Length 20 Pages
SKU # EP20080998

Description

Home improvement maintained positive sales in Brazil in 2024, with the rate of growth higher compared to the previous year. Brazil’s home improvement sector has been steadily growing, as record property prices and high interest rates have contributed to demand for home renovations among Brazilians. Property prices have increased dramatically in the main Brazilian cities and, in accordance with reports, in São Paulo, Brasília, Curitiba and Rio de Janeiro, in the last two years, prices have risen...

Euromonitor International's Home Improvement in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Home Improvement in Brazil
Euromonitor International
June 2025
List Of Contents And Tables
HOME IMPROVEMENT IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brazil's home improvement sector sees stronger growth in 2024 compared to 2023
BASF maintains its lead, while Makita and Apex Tool Group shows the strongest growth
Retailers extend their in-store offerings to the digital space to attract consumers
PROSPECTS AND OPPORTUNITIES
Sales expected to slow down and stabilise, while floor tiles is tipped as a category to watch
Power tools will increasingly focus on sustainability, safety, and smart technology
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2019-2024
Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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