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Home Improvement in the US

Publisher Euromonitor International
Published Jun 04, 2025
SKU # EP20080903

Description

In 2024, the US home improvement category experienced a decline in value sales due to several interrelated factors. Elevated interest rates made financing large renovation projects more expensive, prompting homeowners to defer such investments. The Joint Centre for Housing Studies at Harvard University projected a decrease in annual expenditures for home improvements and maintenance through the third quarter of 2024, impinging on demand for home improvement products and materials. The slowdown i...

Euromonitor International's Home Improvement in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
Home improvement declines amid high interest rates and sluggish housing activity
Strategic innovation and rising competition reshapes home improvement offerings
Omnichannel strength and digital tools drive distribution in the US
PROSPECTS AND OPPORTUNITIES
Projected decline in home improvement due to economic challenges
3D Printing set to gain momentum in home improvement as a cost-effective and sustainable alternative
CATEGORY DATA
Table 1 - Sales of Home Improvement by Category: Value 2019-2024
Table 2 - Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 3 - NBO Company Shares of Home Improvement: % Value 2020-2024
Table 4 - LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 5 - Distribution of Home Improvement by Format: % Value 2019-2024
Table 6 - Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 7 - Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 - Sales of Home and Garden by Category: Value 2019-2024
Table 9 - Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 - NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 - LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 - Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 - Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 - Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 - Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 - Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 - Research Sources

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