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Home and Garden in the United Kingdom

Publisher Euromonitor International
Published Jun 04, 2025
Length 63 Pages
SKU # EP20081120

Description

In 2024, sales of home and garden products in the UK declined in value terms, reflecting a challenging economic backdrop and a shift in household spending priorities. The cost-of-living crisis, driven by inflation, higher energy costs, and elevated interest rates, eroded disposable income and made consumers more cautious in their discretionary spending. As a result, many homeowners postponed or scaled back major home improvement projects, while others reduced everyday spending on garden enhancem...

Euromonitor International's Home and Garden in United Kingdom report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

63 Pages
Home and Garden in the United Kingdom
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and unseasonably dull weather drive slowdown in UK gardening sales in 2024
Westland remains the leader, while Lidl Germany drives growth through value, seasonal promotions, and sustainability
Non-grocery retailers lead gardening distribution in the UK, with omnichannel growth and e-commerce innovation enhancing reach
PROSPECTS AND OPPORTUNITIES
Non-grocery retailers’ specialisation and omnichannel strategies support stability in UK gardening sales in 2025
Younger consumers embrace sustainability while older generations maintain traditional gardening practices
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased demand for comfort and functionality makes indoor living the largest category in the UK's home furnishings market
IKEA strengthens its focus on sustainability and multifunctionality but faces headwinds from economic challenges
Non-grocery retailers consolidate leadership through omnichannel expansion and strategic acquisitions
PROSPECTS AND OPPORTUNITIES
Consumer demand for home-related products and the growth of outdoor living in the UK driven by post-pandemic trends such as staycations and home-centric lifestyles
Future of AI and automation in furniture design and production driven by innovations in smart furniture and self-assembling technology
Declining birth rate in the UK influencing demand for versatile and space-saving children’s furniture
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and shifting consumer priorities lead to a decline in the UK home improvement market
Farrow & Ball’s commitment to eco-friendly products and digital engagement fuels its growth in 2024
Digital innovation and rapid delivery drive growth in the UK's home improvement e-commerce landscape in 2024
PROSPECTS AND OPPORTUNITIES
Consumer demand for home improvement in the UK in 2025 and the dynamic growth of power tools driven by DIY trends and technological advancements
Innovations like 3D printing, AI-driven design tools, and smart home integration driving personalised and efficient home improvement in the UK
Sustainability driving major shifts in the UK home improvement sector towards biodegradable materials and energy efficiency
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Changing consumer priorities and economic pressures lead to decline in homewares sales in 2024
Meyer Group’s brand collaborations and innovative cookware lines fuel growth
Non-grocery retailers lead the UK homewares sector in 2024, driven by strategic expansions and consumer demand
PROSPECTS AND OPPORTUNITIES
Kitchen category expected to be the most dynamic in the UK homewares market due to smart technology and sustainability
Innovations in self-cleaning materials and AI-integrated appliances reshape the UK homewares market by enhancing convenience, hygiene, and sustainability
Younger consumers drive demand for eco-friendly, multifunctional, and smart homeware products
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

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