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Home and Garden in Switzerland

Publisher Euromonitor International
Published May 15, 2025
Length 51 Pages
SKU # EP20050463

Description

In 2024, sales of home and garden continued to decline in Switzerland, reflecting broader economic caution, elevated living costs, and subdued activity in the housing and construction sectors. Consumer confidence remained fragile, limiting discretionary spending on high-value purchases such as indoor furniture. Categories like sitting furniture and bedroom furniture faced ongoing pressure, particularly sitting furniture, which was most impacted by postponed purchases of non-essential items. Livi...

Euromonitor International's Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

51 Pages
Home and Garden in Switzerland
Euromonitor International
May 2025
List Of Contents And Tables
HOME AND GARDEN IN SWITZERLAND
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing awareness of sustainable practices drives interest in growing media and plant protection
Battery-powered and cordless gardening tools aid sales of the category
E-commerce appeal is enhanced by AR/VR product visualisation in gardens and generative AI for personalised shopping
PROSPECTS AND OPPORTUNITIES
Pots and planters are expected to grow dynamically over the forecast period
Indoor plants and seeds to see stable growth over forecast period owing to stagnation of category
Continued development of retail e-commerce over the forecast period
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Swiss indoor furniture market faces decline in 2024 amidst cautious economic climate
IKEA maintains lead through innovation, localisation, and sustainable expansion
Retailers embrace omnichannel strategies and online players focus on e-commerce convenience
PROSPECTS AND OPPORTUNITIES
Swiss home furnishings market poised for slow recovery post-2025 due to economic improvement
Kitchen furniture market to focus on sustainable materials, timeless design, functionality, and space-saving solutions
Growing personalisation drives the home textiles market, supported by industry initiatives and retailer commitments
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Downturn in the construction sector affected home improvement categories
Coop Genossenschaft sustains leadership through omnichannel presence and sustainability-led strategy
Retailers focused on mobile websites to optimise smartphone shopping experience
PROSPECTS AND OPPORTUNITIES
Shift towards sustainable paints, varnishes, and lacquers in Switzerland is a positive development for both the environment and public health
Change in consumer preferences set to initiate a shift towards sustainable and ergonomic tools
Sustainability to drive growth of wooden flooring
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home-centred lifestyles sustain category growth as kitchenware and storage drive demand
Migros Genossenschaftsbund eG strengthens leadership through private label focus and store investment
E-commerce accelerates in homewares, led by smaller-ticket purchases and digital convenience
PROSPECTS AND OPPORTUNITIES
Demand for premium and high-quality homewares to grow over the forecast period
Compact urban living spaces drive demand for functional and space-efficient homewares
Swiss regulation of PFAS drives innovation in safe and sustainable cookware
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

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